OLD SPICE AND GERMOLENE

“Most of our childhood is stored not in photos, but in certain biscuits, lights of day, smells, textures of carpets”

Alain De Botton.

PAGE 124, PERCEPTION, THE TONGUE, THE LIVING TASTE AND SMELL, GRANDFATHERS FAMILY HEALTH BOOK, READERS DIGEST, 1972.

Family Health, Readers Digest, 1972 — Whatever it is, the way you tell your story online can make all the difference.

PAGE 137, HOW THE BRAIN PREPARES FOR CONFLICT, Grandfathers FAMILY HEALTH BOOK, READERS DIGEST, 1972.

EMOTIONAL MEMORY

THE MEMORY OF EXPERIENCES THAT EVOKED AN EMOTIONAL REACTION

THE AMYGDALA

AN ALMOND-SHAPED STRUCTURE IN THE BRAINS TEMPORAL LOBE ATTACHES EMOTIONAL SIGNIFICANCE TO MEMORIES THIS IS PARTICULARLY IMPORTANT BECAUSE STRONG EMOTIONAL MEMORIES E.G THOSE ASSOCIATED WITH SHAME, JOY, LOVE, AND GRIEF ARE DIFFICULT TO FORGET.

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BABY SOFT ADVERT 1975 Looking at adverts and attitudes towards children and women in the 1970s -1980s

I would spend hours playing with my dolls, taking the clothes on and off. Ballerina Sindy was one of my favorite dolls. I can remember the box she came in, putting the tights on and the little pink plastic ballet shoes. Trying to twist and clip the plastic ribbon onto her foot. My favorite game was to bathe all my dolls in a pink plastic bath full of bubbles. Dry them off and dress them. I remember talking to them about life.

BALLARINA SINDY DOLL, 1980’s

AVON SOAP 1980S

BOX SET OF SOAPS FOR CHRISTMAS, THE SCENT OF THIS SOAP, AND ITS CRUMBLY TEXTURES. I REMEMBER SITTING IN THE BATH AND SLOWLY SCRATCHING THE BUTTERFLIES OFF. THE SMELL OF THIS SOAP TAKES MY MIND RIGHT BACK TO THAT TIME.