Chloe Juno - Working with photographers -creative direction, branding and curating exhibitions.
One of my favorite things, about my work, is coming up with ideas and developing them into an outcome, spending time with a photographer/client where we brainstorm different creative concepts. I absolutely love it, this summer 2019, I developed a concept and curated an exhibition for documentary photographer Alan Gignoux, he wanted to showcase three bodies of work, we reviewed his environmental stories, Oil Sands, Appalachia: Mountain Tops to Moonscapes and Forests of Latvia.
My task was to think of a concept that would pull the work together and we could then present them as a whole, so people gained an insight into the depth and breadth of Alan’s long-term projects. I thought about how different industries are mining and drilling the land for oil and coal, felling trees, destroying the natural landscape. Cutting, ripping and smashing into the land and in turn creating barren landscapes, destroyed areas of land that go on for miles, some areas are irreparable whilst other areas are being reclaimed, patched up and possibly fixed.
After creative meetings and reviewing Alan’s photography, soaking up all the images of destroyed forests and exposed mountains I came up with the idea and title ‘Bruised Lands’, some of the images from ‘Oil Sands’ actually look like bruises.
Working with Stanley James Press on the graphic design, I was thinking of bruises and medical emergencies and the red cross logo. The idea that environmental destruction is an emergency. My aim was to convey a sense of urgency. We created exhibition posters, graphics for social media and enlarged images combining text and then printed on to vinyl. All font was bold and loud, we wanted to shout about the issues at hand.
I really enjoyed working on the creative concepts for this exhibition. Alan will be using this branding moving forward, combining other environmental projects, watch this space for the next exhibition and possible photo book!
I also made OIL SANDS photo book with Alan which I will post about soon! Beyond Words Books
Working with www.stanleyjamespress.com